New study highlights ethical challenges in AI-driven public health communication
A recent publication in Digital Health examines the ethical complexities of using artificial intelligence (AI) in public health communication. Authored by Federico Germani, Giovanni Spitale, and Nikola Biller-Andorno, the study focuses on the AI chatbot S.A.R.A.H. (Smart AI Resource Assistant for Health) developed by the WHO.
The researchers analyze how S.A.R.A.H., designed to disseminate health information, may inadvertently contribute to a decline in public trust. They argue that while AI tools like S.A.R.A.H. have the potential to enhance information delivery, they also pose risks related to transparency, accountability, and the erosion of human-centered communication.
The study underscores the importance of integrating ethical considerations into the development and deployment of AI in public health. The authors advocate for frameworks that ensure AI tools support, rather than undermine, public trust and engagement.
For a comprehensive analysis, the full article is available in Digital Health.